For the record, I’m not one of the Apple faithful or a ‘fan boy’ who hangs out on a cold city street corner in the middle of the night waiting for the latest and greatest product.
I do however owe my admiration for productive Apple products and give credit to my brother, who one day said, “I am so done with Microsoft.” Not knowing what he meant, I decided to pick up his iPad a few summers ago and read The New York Times. It looked ok and about a month later, I purchased an iPad.
Fast forward to today, the results are productivity and enjoyment. Thank you Apple. As the late Steve Jobs exclaimed many times: ‘It just works’ and how right this is.
Now when devices or software act up or become too annoying, I just replace them. In my electronics graveyard is my old blackberry and gathering dust is my Sony laptop and add to that my Canon digital camera. All are either gone or soon to be gone.
During 2010, my NYC IT consultant, Rafael Quirindongo from Century Micro did one of the most selfless things ever and recommended that I move everything to the Mac Mini. He told me that the software headaches and integration issues would go away. One of the big benefits now avoided was the terminal software updates that slow down your PC almost every time you log in and need to get something done. Gone. I mean, is it really necessary for Adobe to update Acrobat several time per week? This infernal update from the PC environment is gone with the Mac Mini. After purchasing the Mac Mini, I went online to buy OEM memory from Crucial.com. The memory slots are now maxed out and the machine runs well. The other day, Microsoft Word was acting up with a thunderstorm of validation issues and updates. Yes, gone. I went to the App Store and purchased Apple Pages. Word is now on life support. Any more annoying messages and that program will be gone.
When I purchased the Mac, I spent plenty of time, hours in fact of being on the phone with Research in Motion in paid technical support. The technicians there are friendly but after 3+ hours during the work day, the patience wears thin. What we determined is that Blackberry synching did not work effectively with Outlook 2011 for the Mac. Yes, you guessed it, the Outlook application is gone and I moved to the Apple address book. This is after spending hundreds of dollars in support fees with Research in Motion. Hindsight is 50/50 but I should have moved to the iPhone years ago. When you have a problem you can call Apple or just go to the store. Done.
In December 2011, when the Blackberry started to act up and become needy with demanding regular extra power offs and removing the battery, it was retired. Ah yes, you say you like typing with the keyboard? First of all, who types? The most enjoyable part of the process was bringing my Mac Mini into the store then purchasing an iPhone 4s and having the Apple staff do everything. Just let them figure it out and they did. Nice folks. Yes, no more standing on line at the cell phone store and begging for help with integration issues. Now there is no more wondering about phone upgrade dates and eligibility. Purchasing Apple Care, the iPhone 4s and calling it a day was a good move, with time and many hassles saved.
For those who love to type on the Blackberry keyboard, there is a better way. The voice transcription on the iPhone 4s is solid and fast enough to do this for you. It does save time to use the transcription for longer memos and even chatting on Skype. This is a huge productivity boost. For the record, I am still terrible with typing on the 4s screen, but the spell checker either auto corrects or highlights most of the typos anyway. I don’t have any separation anxiety from missing a Blackberry keyboard.
As a communication device, I do appreciate the fact that the iPhone 4s helps solve the problem of convergence. I could never get a reliable calendar to work with my old Blackberry and my PC desktop. Now my calendar is synched across all three Apple devices, desktop, iPad and iPhone. This is a joy to feel more productive. I also love to listen to music in the car and at the gym. Now it is easy with carrying one device. My niece loves using her second hand Apple iPod Nano.
As mentioned, it is great having a reliable and quality camera built into the iPhone. Capturing moments is what life is all about. I also love the Shazam app where you can capture the name of a song and then email it to yourself. I still buy all of my books and music from Amazon. As mentioned, I am not a complete Apple loyalist. The Kindle app works great on the iPad and MP3 music purchased from Amazon is flawlessly delivered to iTunes with no headaches. For this I am thankful.
Everyone knows about the iPad and how it helps make you more mobile and productive. You can also read for hours anywhere and surf the net for hours, all the while not having to tilt a laptop screen or worry about the device over heating on your knees. The iPad perfectly follows the mantra of Apple to make your life easier. Viva la difference.
So that is it, as a businessman and entrepreneur who travels and needs to stay connected to family, friends, customers, and business associates, the Apple products provide a HUGE trifecta of value, joy and productivity. The digital life has never been more fun and for this I am thankful for the Apple products and software.
In my opinion, rewards that the Apple team is earning are richly deserved because they are marketing convenient and fun and valuable products that people want since they help make their life more convenient, productive and enjoyable.
-NGlobalTime